sexta-feira, dezembro 12

Chuck Norris said: "Crisis? What Crisis?"

Don´t Worry About it! That´s how Torke will do a christmas party... how? Ambushing other Agencie´s party! Fun hun? Look at video! Tnx Chuck Norris to support us! Our Blog

quarta-feira, dezembro 3

Toyota Yaris : Clever Enough to be Almost Anything

I usually don´t make posts about tv commercials, but these deserve a post! :D Saatchi & Saatchi Sidney created for Toyota two commercials that talk about the new Toyota Yari design... and the claim is "new look toyota yaris… clever enough to be almost anything…"

quarta-feira, novembro 26

USB Warming Device

Don´t worry about have a Microwave owen on your office! A Japanese company invented a USB Warming Device that allow you to warm anything that sizes a small tuppeware (or a "bento" size) connecting the launchbag on your Desktop USB! Price? 20$. Cool!!! I think i will get mine soon! Whispered by DVICE

domingo, novembro 23

Wow´s 4th Anniversary! ... Look what they did!

And you wanna know how to make a costumer like your company? Blizzard know how to make a player like Wow even more Today Blizzard is celebrating WoW´s 4th Anniversary and sent a mail game to all players a letter to celebrate and giving them a gift ( a Baby Blizzard Bear), and more...if you log in today you earn an achievement. May sounds a geek thing...but hey...they know how to do a great CRM to their target!!! See the pic!

sexta-feira, novembro 21

The Killers : Human

And... TGIF!!! To celebrate...look what The Killers are doing on shows! Even TV can be a nice place (sometimes) Tnx J3SS3

terça-feira, novembro 18

Youtube Live Countdown!

Just see the widget on my blog Youtube is now preparing a Live Concert and you can visit this site for more details!

sexta-feira, novembro 14

How to use the right Celebrity on Ad

Leo Burnett did it for the new Samsung mobile called Propel. Need to tell more? via Paula Rizzo

terça-feira, novembro 11

World of Warcraft: Wrath of the Lich King Countdown!!!!

Blizzard sent this afternoon to all accounts an email to announce the Countdown to launch "World of Warcraft: Wrath of the Lich King"as they said:
" On November 13, World of Warcraft: Wrath of the Lich King will launch in countries all around the globe, and you can be right there to celebrate the release with us. Blizzard Entertainment developers and executives will be in attendance at several locations around the globe to meet players and sign copies of the game, and increased quantities of the Collector’s Edition will be on hand for purchase. Each location will open its doors at 12:00 a.m. local time, so you can be among the first to log in and embark on the most epic journey of your lifetime."
Here are the details for the US events:
Best Buy 529 5th Ave.New York, NY 10017 (212) 808-0309
Fry's Electronics 3370 E. La Palma Ave.Anaheim, CA 92806 (714) 688-3000 GameStop 151 Powell StreetSan Francisco, CA 94102 (415) 362-7601 GameStop 10000 Research Blvd.Austin, TX 78755 (512) 346-6437
...And...For EUROPE Check here!!!! because they will launch in whole Europe! If you live nearby... Have a nice Countdown! :)

sábado, novembro 8

No use for a Mouse: Mgestyk gesture-based control

quoted from Mgestyk (The company behind the invention) Remember Tom Cruise in Minority Report? Remember when he magically moved photos, videos, etc. from one place to another with just a simple flick of his wrist? Well, that power can be yours too. This is not science fiction - this is Mgestyk gesture-based control from Mgestyk Technologies. Check out this video to see some of the cool things you can do with Mgestyk

sexta-feira, novembro 7

First Heidi then Liv Tyler

After Heidi GHWT video it´s time to put Liv Tyler annoucing a Game Product. Liv Tyler playing with her sister (she really looks like Steve Tyler) a game called MillionHeir on Nintendo DS And that´s why we buy more and more games

Inamo Restaurant: A new dinner experience

That´s about Inamo Restaurant in London, that start a new way to order your meal. An illustrated menu is projected onto the diners’ touch-sensitive table, which also lets customers personalize the décor of the booth by selecting sounds and animated, projected table ‘cloths’. While waiting for their meal and also watch live the chef making your food.
Take a look on this video
via J3ss3
Some quotes from Springwise

quarta-feira, outubro 29

Brazilian TV Channel: Live internet Broadcast with Twitter support

TV Cultura will now broadcast only on the Internet an interview with Miguel Nicolelis, a medic that researchs about human brain and machine interaction. The most beautifull thing is... This interview will be release on Television just in ten days, but Internet users can watch it LIVE and without restrictions and can participate using Chat and Twitter. Watch "RODA VIVA" LIVE here Awesome.

quinta-feira, outubro 23

Using Laser Pointers in Mkt and Games

Control games and applications on any scale using laser pointers. This is a patent pending technology developed by Alpay Kasal of LitStudios for Interference Inc.
LaserGames from Alpay Kasal on Vimeo. Torke already used laser pointers for Optimus at Casa Music where people could draw everything they wanted on a wall See the movie here

sexta-feira, outubro 17

VideoGamesLive is now heading to UK!

After @blizzcon the musical company Videogameslive will perform your full talent @royal festival hall in UK. The tour visited Rio de Janeiro and Curitiba, and soon they will be @Lisbon, but first they will road Vancouver, Chicago, Kansas and Boston.You can´t miss it.

Video Games Live™ is an immersive concert event featuring music from the most popular video games of all time. Top orchestras & choirs perform along with exclusive video footage and music arrangements, synchronized lighting, solo performers, electronic percussionists, live action and unique interactive segments to create an explosive entertainment experience!

Wanna hear them first? Click Here whispered by Fred

quinta-feira, outubro 16

PSP2 (Concept)

And Sony showed us what it can be the new PSP2 A OLED Flexible display that can be conveniently rolled. Designed by Tai Chiem this can be roll out in 3 or 4 years....most important is... they´re mashing cool design with cool stuff and technology to make you have a huge game experience. (via Yanko)

quarta-feira, outubro 15

All is about Social Media....and Games

And that´s why I always find a lot of Maps or Landscapes about web 2.0 or social media tools, none (until now) included Games on their graphics... and that´s why I made this post. Frédéric CAVAZZA is someone that I found somewhere in a blog that mentioned him and when I saw his Landscape I sent him an email asking a better quality picture... and...Voilà

What´s the difference between this Landscape and others? MMO!..yes....finally someone is understanding that Games (MMO, 1st Action, Strategy, et all) are a new kind of´s not about´s be where your target is....where your target plays and where your target is spending their spare time.

Thanks Fred for the pics and to reply me


sexta-feira, outubro 10

Warhammer Online....Over 750K Players

This report came from videogaming247 and tells that Warhammer got today 750k players in almost one month...
That´s huge....and That´s awesome!!!
Today I signed up a new Gamer Social Network (new for me and I will talk about it later) and Warhammer already appears at top 10 played games.
I installed and player just 1 hour of Warhammer yesterday....I need to tell the the beginning I logged out and went to WoW, but after 2 hours I decided to give another try...and i think I´m starting to like this game.... Good for me....bad for my Paypal Account :(

quarta-feira, outubro 1

RL Mana Potion and RL Race Across Azeroth

Yes....what you´ve wonder someday is happening... some guys is selling REAL LIFE MANA POTION. You think that´s all? No... the same dudes took a real race across azeroth to prove that World of Warcraft´s Chars are more in shape then their owners...Gamers might be fit but their chars..rules!!!

EA + Zack Snyder

Video game publisher Electronic Arts Inc has signed a deal for Hollywood director Zack Snyder, who made the hit 2006 film "300," to help develop video games, some of which may someday become movies themselves.

The agreement, announced on Monday, calls for Snyder, who also directed 2004's "The Dawn of the Dead" and is working on a film adaptation of the "Watchmen" comic book series, to develop three original games for EA.

original post: HERE

quarta-feira, setembro 24

More Fun than it Looks: Compiz + MPX

smspillaz found a Modified Compiz that supports MPX and made a video...look what nice was the result. Original Post: whispered by Jagger

Video: Wario Land Shake It

Have you ever felt like you were in an earthquake while watching a trailer? No? So watch the video that Youtube and Nintendo made to announce a new game on Wii plataform.

quinta-feira, setembro 18

Video: Portal´s #Still Alive# Video

Portal - Still Alive typography from Trickster on Vimeo. It´s a nice video mashing track's gentle melody with an animated typographic representation of the lyrics. Enjoy!

segunda-feira, setembro 15

Now it´s true (Updated)

After rumors, Blizzard finally announced WOTLK.


Second expansion to Blizzard Entertainment®’s massively multiplayer online role-playing game will be available in standard and special collector’s editions

PARIS, France. – September 15, 2008 – Blizzard Entertainment, Inc. announced today that World of Warcraft: Wrath of the Lich King, the second expansion for its award-winning subscription-based massively multiplayer online role-playing game (MMORPG), will arrive in stores on November 13 in North America, Europe, Mexico, Argentina, Chile, and Russia, and November 14 in Australia, New Zealand, Singapore, Malaysia, and Thailand. The expansion will be available in Korea and the regions of Taiwan, Hong Kong, and Macau on November 18. Details regarding the launch of Wrath of the Lich King in mainland China will be announced at a later date.

“We’re looking forward to launching Wrath of the Lich King and finally giving World of Warcraft players a chance to take on Arthas and his minions,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “Until then, we’ll continue to refine and playtest the expansion content to make sure it provides a highly polished and entertaining experience.”

World of Warcraft: Wrath of the Lich King sends players to the cold, forbidding continent of Northrend, where the fearsome Lich King Arthas Menethil, last seen in Warcraft® III: The Frozen Throne®, works from his secluded citadel to bring all of Azeroth under his twisted dominion. Players will battle the Lich King’s undead army from the shores of Howling Fjord and Borean Tundra to the seat of his unholy power in Icecrown Glacier. In addition, players will be able to advance characters to level 80 and gain powerful new abilities while exploring several new zones and dungeons. The expansion also introduces a number of exciting new features, including an achievement system, expanded player-vs.-player combat options such as siege weapons and destructible buildings, and the game’s first Hero class — the necromantic death knight. (more) World of Warcraft: Wrath of the Lich King will be available on DVD-ROM for Windows® XP/Windows Vista® and Macintosh® in two packages: a standard edition and a special Collector’s Edition (in select regions). The limited Collector’s Edition package will contain: • The Art of World of Warcraft: Wrath of the Lich King, a 208-page book featuring never-before-seen images from the game. • An exclusive in-game pet: Frosty, the baby frost wyrm. • A behind-the-scenes DVD containing over an hour of developer interviews, the Wrath of the Lich King intro cinematic with director’s commentary, and more. • The official soundtrack CD, containing 21 epic tracks from the game, along with exclusive bonus tracks. • A mouse pad featuring a map of the newly opened continent of Northrend. • Two World of Warcraft Trading Card Game March of the Legion™ starter decks, along with two exclusive cards available only in the Collector’s Edition.

The Wrath of the Lich King expansion requires the original World of Warcraft game, along with World of Warcraft: The Burning Crusade. These two products are combined in the World of Warcraft Battle Chest®. World of Warcraft: Wrath of the Lich King has received a 12 + rating from PEGI.

Since launching in November 2004, World of Warcraft has become the world’s most popular MMORPG, with more than 10.9 million subscribers. The game’s first expansion, The Burning Crusade, broke PC-game sales records in North America and Europe by selling nearly 2.4 million copies in its first 24 hours of availability and approximately 3.5 million copies in its first month.

For more information on World of Warcraft: Wrath of the Lich King, visit the official website at With multiple games in development, Blizzard Entertainment has numerous positions currently available. Visit for more information and to learn how to apply.

(more) World of Warcraft’s Subscriber Definition World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.

About Blizzard Entertainment, Inc. Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service,®, is one of the largest in the world, with millions of active users.

Visualize with Whom You Share Serious Games Interests

The Serious Games Institute has just launched a new online community where you can instantly visualize with whom you share Serious Games interests and backgrounds.

It is based on the innovative Intronetworks platform and can be accessed free of charge at . Of note, SGI was again co-produced the Serious Virtual Worlds Conference on September 11,12 SGI has just invited the SVW Conference speakers to share a few resources and their hot issues/ideas online: you should start to see them con tribute online in the next few days. Creating an account and completing your profile allows you to instantly see with whom who you share interests and experiences, and to pose a question or two for any of the speakers or other participants. My Map.

Original post from:

quarta-feira, setembro 10

Desperate Measures

I saw in Penny Arcade and I decided to post on blog.. It´s about New Games that EA is lauching with DRM (Digital Rights Management) Enjoy.

terça-feira, setembro 9

Pocket Dictionary? Not anymore!!!

The Design Incubation Centre developed a concept that will help a lot of tourists in their trips! Touch-Hear makes obtaining additional information while reading intrinsic. By touching a word or phrase in a particular piece of reading material, the user can listen to its related information, like its pronunciation or its meaning. Scrolling your fingers through the word or a phrase in the book will speak its meaning or related information in your ear. With this technology, foreign words can be translated for you, and famous places can be explained to you, just touching the map.

They examine too the possibility of expanding the human potential through technological devices, innately empowering users in their everyday activities.

quinta-feira, setembro 4

RFID-enabled smart card with USB

RFID means Radio Frequency Identification and was born in WWII when a similar technology IFF (Identification Friend or Foe) allowed the user to identify airplanes from ally or axis. But nowadays, RFID is being used to makes your life easier...An example is the announce of SNCF ( French public transportation company ) that intends to begin employing RFID-enabled smart cards with USB connectivity, in order to allow users to plug the cards into a PC or laptop, automatically connect to the SNCF Web site and add funds to the cards from home. Approximately 1,000 SNCF customers will pilot the Weneo smart cards as part of the company's home-payment effort. Depending on the program's success, SNCF may try to have all their customers using the system by 2010.

sexta-feira, agosto 29

PAX the last resort!!

PAX ( Penny Arcade Expo) a Game event that will happen this weekend in Seattle it´s closer then a hardcore gamer can be with game producers and developers. After the "end" of E3 in 2006 ( nowadays E3 is a small event and dedicated to press only ) the gamer community didn´t have a place to discuss, to get in touch with news and to try a new release of a game, but in the same year , was born PAX... an event idealized by two guys specialized in webstories, PAX had over 28,000 visitors last year and promisses 42,000 this year. Some companys in fact will release your new games in PAX, or will let visitors test their newest promisses, like Bethesda Developer will open Fallout3 to trial on the event. It´s early to say that PAX will reach the whole left by E3, but i still believe that in a couple years, PAX will be the more important Gamer event and some companies will join the event and left their own conference to the past ...Why?... You don´t need to spend a lot of money, you just need to call gamers to your stand and not to a place that some gamers may not go and you can track the market and get a good view if your company or game are on the track or not. Out!.

segunda-feira, agosto 25

Introducing: Force Dynamics Motion Systems

If you like car racing games, that´s a nice example of how a company can improve games experience. Force Dynamics is a family-owned business located in the Finger Lakes region of upstate New York, and founded in 2005 building Motion Systems. They usually produce 2 types of Motion System, 301 ( the low cost one) and 401 (that promisses twirl 180 degrees). Whatch the Video.

sábado, agosto 23

Jogos On-line como Espaço Público e Novo Média (PORTUGUESE VERSION))

That´s a Paper that I wrote for my Master and talks about Online Games as a new public space and a new media! Soon I will do an English Version. I just have the Abstract so far :D DOWNLOAD PDF Resumo Com esse trabalho, pretende-se abordar o grande crescimento dos jogos on-line em todos os seus tipos (1st action, Strategy Games, MMORPG) e a definição dos jogos on-line como um novo espaço público e uma potencial nova mídia. Serão abordados exemplos de jogos on-line de sucesso, bem como a mudança da faixa etária dos consumidores desses jogos e o crescimento da falta de efectividade das medias antigas (TV, Rádio), em relação à penetração dos veículos on-line no dia-a-dia do novo consumidor. É notório o Jogo Online como um novo espaço democrático, principalmente nos MMO, e ainda torna-se um ambiente onde transfere-se ou realiza-se no virtual, o que não é possível na vida real, tendo o “jogador” uma vida dupla (real e virtual), que acontece independente de sua participação, porém moldada conforme sua interferência, ora no real, ora no virtual, sendo assim, fundamental o crescimento da publicidade nos ambientes virtuais. Palavras-Chave: Jogos Online, MMO, Nova Mídia, Publicidade, Espaço Público Abstract With this paper, we intend to discusses the intensive raise of online games in all of it’s kinds (1st action, Strategy Games, MMORPG) getting a new definition of public space and a potential media. It will approach examples of success games, the age band change of it’s users and the lack of effectiveness of regular medias (TV, Radio) in comparison whith online media penetration in new consumer day-by-day. It is well-known that online games are a new democratic space, mainly MMO, and have become an ambient where it transfers or it is become fulfilled in virtual what is not possible in real life, giving the player a double life (real and virtual), that happens independent of your participation, but shaped by your interference, either in real or virtual one. Because of that, it’s necessary the increase of advertising in virtual ambient. Keywords: Online games, MMO, New Media, Advertising, Public Space

sexta-feira, agosto 22

Blizzard Shall Be the King?

Just to start the new blog and the new post...let´s talk about a case! Everyone knows Blizzard right?! NO?! Blizzard is one of the most important games company of the world, owner of the most important MMORPG nowadays...The World of Warcraft!!! WoW (how users call World of Warcraft) have at this moment over 10 million player in the hun?! Every leader has competitors that want to be the next Blizzard is doing to sustain WoW in the 1st place of MMORPG games?! Quite simple!!! Blizzard is tracking his competitors! I´ll give you and example! Yesterday EA Games launched Warhammer Online Cinematics The Official Game launch will be at Sept 18th. The video quickly spread all over the world...but about 2 hours after EA... Blizzard smashed the WarHammer Cinematics annoucing the cinematics of your new expansion Wrath of the Lich King. It was just coincidence? Luck? Nah...This is Blizzard and World of Warcraft!!!! They are always one step ahead from your competitors and they deserve (at this moment) to be the King of MMORPG!! GG Blizzard!